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Meet The Sponsors - Bully Dog

We recently spoke with Lyle Richmond, wholesale account manager at Bully Dog, and

he shared some good info about the company and why they’re excited to be sponsors of

the Northwest Dyno Circuit (NWDC).

Can you give me some background on Bully Dog’s history?

Bully Dog was established in 1998. Three brothers were the ones who started it—

Michael, Phillip and Daryl Klassen. How it started out is kind of funny, but they were

big into farming. They wanted more power for their tractors so they could plow faster,

so essentially what they ended up doing was coming up with a propane injection kit that

they put on the tractors. On diesel engines, the propane helps them burn more efficiently

so you get a lot more power out of them. That ultimately led to them tinkering with

their pickup trucks. After doing that for quite a while, they started actually developing

electronics to give better power and more fuel economy. They started out of a very

small shop out in Aberdeen, Idaho. Then it just kind of spiraled from there. Now we’ve

moved to two very large facilities in American Falls, Idaho with three install/engineering/

mechanic bays. We have 90 plus employees that are out of this location. We merged with

SCT not too long ago, so our company is 150 plus people now.

What makes Bully Dog stand out in the diesel industry?

As far as tuners go, we only have two main part numbers. We have one PN for all of our

diesel applications and just one PN for all of our gas applications. This is something that

has always been unique to Bully Dog as you can take the tuner with you to your next

truck. Simply uninstall the tuner from your current truck, update it, and you can then

install it on your next truck whether it’s a Power Stroke, Cummins or Duramax. We offer

on-the-fly power adjustment so you can easily change tunes as you’re driving down the

road. Also, the gas PN covers over 700 plus trucks ranging from Ford, Chevy, Nissan,

Toyota, Jeeps, Dodge and many more.

Back in the day, Bully Dog was one of the very first companies to ever really get

big into programmers and tuners. Our old Crazy Larry tunes still have people trying

to get a hold of them. And that’s a tune from ’06. So we used to be known for the

hardcore performance stuff but have started to cater more to the moderate consumer.

So not only is Bully Dog a good beginner’s programmer—it’s priced good, it’s got an

additional monitor, it’s easy to use, has on-the-fly power adjustment—but now it has the

opportunity to grow with the consumer’s vehicle.

A feature that we recently added to our GT Platinum tuners is the ability to add custom

tuning. This allows our programmers to now grow with the customer’s vehicle. The fact

that the GT can have up to 10 custom tunes added to it makes it the perfect programmer

for an entry-level truck, intermediate truck and highly modified truck. Custom tuning

currently only has support for 1999 to 2015 Power Strokes and 2006 to 2009 Duramax

engines. We have plans to add the custom tuning for the Cummins and other years of the

Duramax as quickly as possible.

What do you like most about the NWDC?

I like that it’s finally getting organized. In the past, I’ve always been a big enthusiast;

I’ve been to plenty of dyno events and racing events. It’s great that it’s finally starting

to get organized and get a set of rules for each event, and keeping everything standard

from one event to another. I’ve been to dyno events where they’ll have this class and this

class, and then you go to the next one and then all of a sudden everything’s different. It’s

going to be nice to go to event after event knowing that there’s a set rulebook in place.

Everything’s going to be consistent for each event you go to. It’s also cool that with

more organization of the dyno events, you also get more exposure. You can advertise

it better and help support the industry better. If some random shop put on a dyno event,

it’s up to them to do everything for it. But being organized under the NWDC, it gives the

opportunity for some smaller shops or some people that maybe haven’t been able to do

that in the past to come to the events, because they’re sanctioned.

Why do you think it’s important to sponsor the NWDC?

For us it’s important to support an industry that we believe in. Without the sport and the

people supporting and helping with these events we wouldn’t be here today. We love to

see the industry grow and love to support it. We look forward to what will come in the

future and hope it continues to thrive.